Every call in TrackNotion receives an AI-generated sentiment score that reflects the emotional tone of the conversation. This helps you spot at-risk customers, coach your team, and prioritize follow-ups.
How sentiment is scored
Our AI analyzes word choice, tone, pacing, and conversation flow across the full transcript. Each call is labeled Positive, Neutral, or Negative, with a confidence percentage.
Where to find it
Sentiment appears on every call record and is summarized in the Dashboard and Call Analytics sections. Filter by sentiment to surface the calls that need attention first.
Using sentiment to coach
- Negative calls — Review the transcript, identify the friction point, and follow up quickly to save the relationship.
- Neutral calls — Often the biggest opportunity. A small nudge can turn a neutral caller into a booked appointment.
- Positive calls — Great coaching examples. Share these transcripts with your team as best-practice references.