What is call attribution software?

Call attribution software is a technology that identifies the marketing source, such as a specific ad or keyword, that prompted a customer to call a business.

How does PPC call tracking improve ROI?

PPC call tracking identifies which paid ads drive phone leads, allowing marketers to optimize their budgets toward high-converting keywords and reduce wasted spend.

What is the difference between call tracking and call attribution?

Call tracking focuses on capturing and recording the call itself, whereas call attribution focuses on identifying the specific marketing touchpoint that led to the call.

Can call attribution track multi-touch customer journeys?

Yes, advanced software can track a user across multiple sessions and channels to show how different marketing efforts contributed to a final phone conversion.

Home Features Call Grading

Maximize Every Conversation with Advanced Call Grading and Analytics

Gain a comprehensive understanding of every interaction with our sophisticated call grading feature. By leveraging AI call quality monitoring, our platform provides an objective grade and a detailed explanation for every processed conversation. By analyzing both the sentiment and the specific content of your calls, your management team can instantly evaluate customer satisfaction levels and individual agent performance without manual review.

Implementing automated call scoring allows you to:

Gain Objective Insights: Remove human bias from evaluations with data-driven metrics for call quality and agent performance.
Streamline Quality Assurance: Optimize your call quality assurance workflow by automatically flagging high-impact conversations for review.
Boost Team Performance: Use transparent call grades to provide targeted coaching and recognize top-performing team members.

Start Free Trial

How it works

The call grading feature analyzes the nuances of each conversation to provide a clear, objective assessment. This allows you to move beyond subjective listening and get right to what matters most.

Objective Scoring

Each call is assigned a grade to provide an at-a-glance overview of the conversation’s tone and effectiveness. This removes the guesswork from quality assurance.

Automated Insights

With call grading, you no longer have to manually review every single call. The system automatically highlights the conversations that need your attention, saving you valuable time.

Automated Logging & Compliance

Beyond the grade, the system provides a detailed explanation of the call grading, helping you understand the context behind the rating.

This gives you a comprehensive overview, not just a number. We’ve also built in automations that allow you to take immediate action based on a call’s grade.

For instance, you can automatically send low-scoring calls to a manager for review, use high-scoring calls to optimize Google Ads campaigns, or trigger custom actions using Zapier.

Maximize call efficiency and effectiveness

Enabling next-level customer service

Start Your FREE Trial

Why Call Grading is a Game-Changer

Turn every phone call into a valuable source of information and improve your business one conversation at a time.

see how Others in your industry are using Call Grading

Maximize call efficiency and effectiveness

Enabling next-level customer service

Start Your FREE Trial

Features

Call Tracking

Call Transcription

Call Recording

Call Quality Monitoring

Call Attribution

Multi-User & Permissions

Text Messaging

FAQ

What is call grading?

Call grading is the process of evaluating phone conversations against a set of predetermined criteria or KPIs. It is used by businesses to measure agent effectiveness, adherence to scripts, and overall customer satisfaction to ensure high service standards.

How does AI call quality monitoring work?

AI call quality monitoring uses machine learning and natural language processing (NLP) to analyze audio recordings. The system automatically detects tone, sentiment, and keywords, allowing it to evaluate 100% of calls—a significant upgrade over traditional manual sampling methods.

What are the benefits of automated call scoring?

Automated call scoring provides immediate feedback on call performance, eliminates the risk of human subjectivity, and drastically reduces the time managers spend on manual listening. It allows companies to scale their call quality assurance efforts across thousands of hours of audio.

Can call grading help improve agent retention?

Yes. By providing objective and transparent performance data, call grading helps agents understand exactly where they excel and where they need improvement. Fair, data-backed evaluations lead to better coaching and a more supportive workplace environment.